CIC faculty research analyzes AI references in advertising New research from faculty member Viviana Zambrano examines whether referencing artificial intelligence in advertising increases purchase intent or fuels consumer skepticism.
USC students lead in adopting AI at ADDY Awards AI is everywhere — and marketing is no exception. This year marked the first time that the American Advertising Federation incorporated an AI category into its Midlands ADDY Awards, and USC students rose to the challenge.
Focus on the Fair Students in instructor Renée Ittner-McManus’ photojournalism course test their skills and capture the thrills at the South Carolina State Fair.
Award-winning work showcases students’ innovation and industry readiness Creativity, craft and strategic thinking were on full display as students from the School of Journalism and Mass Communications earned top honors at the Midlands ADDY Awards gala.
CIC instructor examines the human impact of algorithms As algorithms increasingly shape news, branding and digital experiences, understanding their impact is more important than ever. Kristin Walker is helping lead that conversation.
Play that heals SJMC alumnus and former USC mascot Cocky brings kids and families comfort through mascot career.
Pathway to first-year success: Samantha Hinton Samantha Hinton is on track to graduate from the University of South Carolina in May with a bachelor’s degree in advertising. The Summerville, South Carolina, resident started out at Carolina in Palmetto Pathway, a bridge program for first-year students.
SJMC senior instructor named 2026 Faculty Champion by the Center for Community News Nina Brook, senior instructor and scholastic media programs director, is one of 150 journalism leaders from colleges across the country recognized for efforts to start or expand university-led reporting programs in their region, and their contribution to a national movement of student-powered community reporting.
New Normal: Former war correspondent Isabelle Khurshudyan begins next chapter Back from Ukraine, journalism alumna and former war correspondent Isabelle Khurshudyan begins next chapter at CNN.
Winter storms don't have to be deadly Brett Robertson, associate director of the Hazards Vulnerability and Resilience Institute at USC and associate professor of journalism, writes for The Conversation about staying safe in severe winter weather.
The Carolina Agency: 20 years of student development, community impact TCA, a student-run public relations and media agency rooted in the journalism school, has been giving students real-world experience for two decades.
