
Professor explores intersection of AI, advertising and public perception
As AI’s rapid evolution and adoption reaches further into advertising, professor Linwan Wu is studying its implications, impact and national public perception.
Today’s journalism is changing at lightning speed, and the same can be said for advertising, public relations, visual communications and mass communications studies. In other words, all of the majors in our school. The spectrum of opportunities to tell stories with words, photos and video is exploding. Here you’ll explore online news media, digital publishing, social media, microtargeting and viral communication in our classes and in future careers.
As AI’s rapid evolution and adoption reaches further into advertising, professor Linwan Wu is studying its implications, impact and national public perception.
Seven students from the University of South Carolina School of Journalism and Mass Communications took top honors in a recent statewide contest for collegiate journalists.
Advertising and visual communications students from the School of Journalism and Mass Communications earned 25 American Advertising Federation ADDY Awards from the Midland's Chapter. The awards were presented at the chapter's "Under the Stars" gala on Feb. 22.
South Carolina native Michael Harriot will give a free public lecture on Thursday, March 27, at Allen University, Chappelle Auditorium at 6:30 p.m.
Paulia D. Williams (Journalism '12) won the 2024 Dennis A. Pruitt Outstanding Advocate for First-Year Students Award. Here she talks career, TRIO and first generation-college students.
Though Jenni Knight, ('13 journalism) and Brad Williams ('11 finance and management) knew each other during their undergraduate studies at USC and shared many mutual friends, their love story didn’t begin until after graduation.
Sumner Bender credits a movie with inspiring her first true career choice. It seems only fitting, then, that the 2007 public relations graduate now leads Columbia’s art house cinema, The Nickelodeon Theatre.
Assistant professor Brett Robertson has been named associate director of the Hazards and Vulnerability Research Institute, bringing years of expertise in risk communication and climate adaptation to the role.