Friday, October. 9 - AI in Media, Advertising and Public Relations
- 8:30 - 9:30 a.m. - Registration, Coffee and Networking
- 9:30 - 09:45 a.m. - Welcome from Tom Reichert, Dean, College of Information and Communications
- 9:45 - 10:20 a.m. - Opening Session: TBD
- 10:20 -10:40 a.m. - Coffee Break / Networking
- 10:40 - 11:40 a.m. - Industry Breakout Sessions
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- Breakout 1: AI in the Newsroom - How much is too much?
- Breakout 2: Interactive Workshop - Human Creativity in the Age of AI - Sabrina Habib, Ph.D.
- Breakout 3: Agencies or AI Labs? Integrating AI into the Agency Model - Stephen Michael Brown, President, Cookerly PR, Peter LaMotte, Chernoff Newman
- 11:40 a.m. - Noon - Lunch Pickup / Networking
- Noon - 1:15 p.m. - Leadership Conversation: Andrew Robertson, BBDO & Valerie Vargas, AT&T
- 1:15 p.m. - Networking Break
- 1:30 - 2:30 p.m. - Afternoon Workshops / Breakout Sessions
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- Workshop 1: Creativity and Human Interaction - Jason Porter, Sr. Instructor, USC
- Workshop 2: Can Journalism Maintain Trust in an Algorithmic World?
- Workshop 3: AI and the Future of PR: Strategy, Influence and Authenticity
- 2:30 - 3 p.m. - Closing Panel: Preparing Organizations for an AI-Powered Future