30 years after 'Reasonable Doubt,' Jay-Z's career embodies hip-hop's biggest contradictions
June 25, 2026, Jabari Evans
The cinematic complexity of Jay-Z’s first rap album “Reasonable Doubt” explains why it still matters 30 years later. Today, hip-hop powers advertising campaigns, luxury branding and streaming platforms. Jay-Z has played an outsized role in that transformation. Writing for The Conversation, USC assistant professor Jabari Evans explores the complicated history of hip-hop’s rise in a capitalist society.