College of Hospitality, Retail and Sport ManagementAt a Glance
The University of South Carolina College of Hospitality, Retail and Sport Management is a powerful learning arena where passionate students, inspiring faculty and business leaders advance the world’s consumer experience industries.
Our students learn some of the world’s fastest growing and most exciting industries within nationally acclaimed degree programs. Distinguished faculty and extraordinary learning experiences plus two student-run businesses and seven research centers prepare graduates for successful careers in the hospitality, tourism, retail, sport and entertainment management industries.
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2025 hurricane faculty experts list
The Atlantic hurricane season officially began June 1. Researchers at the University of South Carolina are available to discuss multiple aspects of the 2025 hurricane season, including preparation and communication, environmental impact and historical perspectives.
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Graduate award winners recognized
The Graduate School recently announced and recognized its 2025 Graduate Student Award winners and Trustee Fellowship recipients, as well as the graduates from the school’s scholarly initiatives. The school held its annual Recognition of Excellence Ceremony on April 25 at the Columbia Metropolitan Convention Center.
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HRSM professor melds law and marketing expertise to prepare students
Natasha Brison has practiced law and worked in the entertainment industry, starting a business as a marketing consultant for professional athletes. She also conducts research and came to South Carolina despite already earning tenure at another top institution. Now Brison brings her experience to USC's classrooms as an associate professor in the College of Hospitality, Retail and Sport Management's Department of Sport and Entertainment Management. Her diverse background is proving to be a great resource for her students as she prepares them to pursue their dreams after graduation.
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2 Gamecocks reflect on life behind the beak
For most University of South Carolina students, Cocky is a symbol of school spirit synonymous with USC and complete with beak flaps, spurs up and fun game antics. But for seniors Nicole Hurley and John Sutay, the mascot means something more — it’s a defining part of their college experience, one they kept secret for years.
Real-Life Campus Learning Labs
The college is home to The J. Willard and Alice S. Marriott Foundation Culinary Laboratory, a culinary teaching facility and demonstration classroom. Hospitality Management students hone skills at the McCutchen House, a student and faculty-managed campus restaurant. Retail management students practice store operations at Gamecock iHub, USC's Apple Authorized Campus Store.
For the Community
