Darla Moore School of Business
Directory
Ayse Ozturk
| Title: | Clinical Associate Professor |
| Department: | Department of Marketing Darla Moore School of Business |
| Email: | ayse.ozturk@moore.sc.edu |
| Office: | Darla Moore School of Business, 491 |
| Resources: | Curriculum Vitae [PDF] |
Background
Ayse Ozturk is a Clinical Associate Professor of Marketing at the Darla Moore School of Business at the University of South Carolina. Previously, she worked as an Assistant Professor of Marketing at the University of Tennessee at Chattanooga. She received her Ph.D. in Marketing from Georgia State University. Her prior industry experience encompasses roles at companies including PricewaterhouseCoopers, Deloitte, and Peugeot.
Her research interests include artificial intelligence (AI), marketing strategy, international marketing, social media, and sustainability. Her publications appeared in journals including the Journal of International Business Studies, International Business Review, and Thunderbird International Business Review, as well as in book chapters and other creative products. She has taught undergraduate and MBA courses. She has served as a reviewer for several journals and for the Research Grants Council of Hong Kong.
Dr. Ozturk is recognized for her innovative teaching that integrates artificial intelligence (AI) and experiential learning. She has given several talks on using AI in higher education as an invited guest speaker at national and international institutions. She has been selected for the USC Propel AI program, which focuses on enhancing expertise in advanced AI technologies, and been awarded the ASPIRE AI seed grant. She was also selected as the Provost’s AI Teaching Fellow at USC, a year-long fellowship that develops faculty expertise in integrating generative AI into teaching. Her commitment to innovative pedagogy was honored with the Alfred G. Smith Award for Teaching Excellence, recognizing her significant contributions to teaching and learning in the age of AI.
Research
Artificial intelligence (AI), Marketing strategy, international marketing, social media, and sustainability.
Education
- Ph.D., Marketing, Georgia State University, 2016
- M.S., Managerial Sciences, Georgia State University, 2012
- M.S., Marketing, Georgia State University, 2009
- B.S., Galatasaray University, 2006