MKTG 465 - Marketing Strategy and Planning
Class Session: Monday, June 01, 2026 - Saturday, August 01, 2026
Credit: 3 semester hours of credit
Instructor: Douglas Quackenbos
Term: Summer 2026
Course Description
Management of marketing organizations and integration of functions, with emphasis on planning and designing strategies and applying tools and techniques for problem solving and decision making. For marketing majors only.Prerequisite: C or better in MKTG 350 and MKTG 352.FS: 12/03/2025.
College |
BA - Darla Moore School of Business |
Section |
001 |
Instructional Method |
DWEB 100 Pct Web Asynchronous |
CRN |
73678 |
Restrictions |
CAMPUSICOL - USC Columbia FOSALLI225A - Marketing |
Information is accurate as of May 2, 2026 (Subject to change)
Special Fee Notification
Students may be required to be proctored during online test completion. If students are unable to attend test proctoring sessions in person at the Distributed Learning office, additional fees may apply for online test proctoring if the course requires online testing.