Peter W. Cardon, Ph.D.
Assistant Professor
Department of Technology Support & Training Management
College of Hospitality, Sport and Retail Management

Education
Ph.D. Utah State University, Logan, UT
M.B.A. Utah State University, Logan, UT
B.A. Brigham Young University, Provo, UT

Research Interests
Intercultural communication
Cross-cultural training
International tourism

Biography
Dr. Peter W. Cardon is director of international exchanges for the College of Hospitality, Retail, and Sport Management and assistant professor in the Technology Support and Training Management Program at the University of South Carolina, Columbia, SC. He teaches business communication, intercultural communication, and spreadsheets and databases.  He holds a Ph.D. and a M.B.A. from Utah State University, and a B.A. from Brigham Young University.

Publications
Cardon, P. W. (2008). A critique of Hall’s contexting model: A meta-analysis of the intercultural business and technical communication literature. Journal of Business and Technical Communication, 22(4), 399-428.

Cardon, P. W., & Scott, J. C. (2007, in press). Loss of face among Chinese businesspeople in intracultural and intercultural business interactions. The Delta Pi Epsilon Journal, 49(2).

Cardon, P. W. (2008). Frontline employee communication. Business Communication Quarterly, 71(2), 232-233.

Cardon, P. W. (2007, in press). Online sales messages. Business Communication Quarterly, 70(4).

Ko, E., & Cardon, P. W. (2007, in press).  Marketing  research in Korea.  Special joint issue of Journal of Business Research and Journal of the Korean Academy of Marketing Science.

Cardon, P. W. (2008). Horizontal and vertical individualist and collectivist tendencies among Chinese and American management students. Journal for Global Business Education, 8, 1-18.

Cardon, P. W. (2007).  The importance of teaching about globalization in business education.  Journal of Global Business Education, 7, 1-20.

Cardon, P. W. (2006). Cross-cultural training in business communication classes:  An experiment in cross-cultural learning.  Journal of Business Training and Education, 15, 21-28.

Cardon, P. W. (2006). The changing nature of global assignments: Implications for cross-cultural training.  Business Education Forum, 60(3), 48-50.

Cardon, P. W., & Bartlett, II, J. E. (2006). Evaluation of cross-cultural training: Application of a human resource development model.  Workforce Education Forum,  33(2), 19-32.

Cardon, P. W. (2006). Reacting to face loss in Chinese business culture: An interview report.  Business Communication Quarterly, 69(4), 439-443.

Cardon, P. W. (2005). Face: Western and Eastern perspectives. In J. C. Scott (Ed.), Communication for a Global Society, 2005.  National Business Education Association yearbook, 43,  172-186.  Reston, VA:  National Business Education Association.

Cardon, P. W., & Sparrow, B. J. (2004). International outsourcing of service jobs: The benefits and costs.  Business Education Forum, 59(2), 36-38.

Cardon, P. W., & Scott, J. C. (2003). Chinese business face: Communication behaviors and teaching approaches.  Business Communication Quarterly, 66(4), 9-22.

Cardon, P. W., Tippetts, Z., & Smith, G. G. (2003). The effectiveness of substitute teacher training:  The results of a Utah study.  ERS Spectrum Journal of Research and Information, 21(1), 40-46.

Cardon, P. W. (2002). A qualitative study of the quality of substitute teaching. SubJournal, 3(2), 29-45.

Cardon, P. W. (2001). Recruiting and retaining substitute teachers. SubJournal, 2(1), 37-44.

Cardon, P. W. (2001). Guanxi relationships: The key to doing business in China. Business Education Forum, 56(1), 29-30, 39-40.

Professional Affiliations
Academy of Management
Association for Business Communication
Delta Pi Epsilon
National Business Education Association

E-mail: pcardon@sc.edu
Office: Rm 120, Carolina Coliseum
Phone: (803)-777-1848
Fax: (803)-777-9564

Courses Taught:
TSTM 264 - Computer   Applications in Business
TSTM 342 - Business   Communication
TSTM 590 - Intercultural   Communication